Netflix has set up an elaborate billboard, with a man “trapped” inside, to promote the new science fiction thriller, The Last House. The movie, starring Greta Lee and Wagner Moura, arrives on the streamer on August 7.

The billboard features a real, fully furnished living room, hovering above Sunset Boulevard, with a man inside it. While some witnesses thought the man might not be real, Tudum by Netflix has set the record straight, confirming that he is a real performer who will “live” inside the billboard from Thursday, August 6, through Saturday, August 8.

What is Netflix’s The Last House movie about, and how does the billboard stunt tie into it?

Netflix’s upcoming thriller The Last House follows a family of four who find themselves mysteriously sealed inside their home with no way out. As they become desperate to escape, things get even bleaker when they begin running out of food and other resources. Meanwhile, they try to survive the unknown threat responsible for keeping them trapped.

So, Netflix’s latest claustrophobia-inducing billboard stunt perfectly captures the families’ nightmarish situation. Fans can get a closer look at the billboard at the intersection of Sunset Boulevard and Selma Avenue in Hollywood.

Tudum has shared that the performer will be able to communicate with passersby below, using a whiteboard. This further draws a chilling parallel to the movie’s plot.

Teasing The Last House’s suspenseful story, star Wagner Moura recently stated that it will “evolve in ways that the audience certainly will not expect, but that is what makes this film so interesting.” He added, “There are layers and twists that I can’t wait for everyone to see.”

Greta Lee also reflected on working on the film. “Growing up, my favorite things to watch and read were survivalist stories with a twist,” she shared. “So I was immediately drawn to this story. I love the questions this movie asks about our world and how we choose to live in it. And I was excited about the possibility of asking these questions in a new and entertaining way.”